In the last few years, there has been a progressive world trend in online shopping. Despite the difficult economic situation in the world, there are still many promising segments of the market for online sales. Today, the distance between the seller and the buyer is limited to one click. In this article, we will reveal some secrets of starting an efficient Internet business.
Sell goods that are difficult to find
This is not a secret that the fewer competitors you have, the more profit you can get from your business. Therefore, your own business will be much more efficient if you sell products that are unlikely to be found in other stores. For instance, if you sell Tide washing capsules you can do it to the same customer several times. But it is also a product that you will find in any supermarket and dozens of online stores. So, if you decide to sell Tide, you will face serious competition.
- Solve your customer’s problem
There is a mantra in business circles: “Don’t just launch a business, but solve the problem of your customers”. If you create a product or service that solves someone’s problem, making it easier, better, and cheaper than others, success is guaranteed. You don’t have to invent anything. Sometimes, to solve a problem, it is enough to simplify something.
- Inspire your clients to be back
Regular clients are more important for your business than new ones. According to a study of RJMetrics, regular customers, who make up only 1% of total customers, spend as much as 50% of your new customers. Besides, statistics show that shoppers, returning to your store, are willing to spend more with each new purchase. Of course, if you are starting a new online business, you need to focus on finding new customers. But you also need to do your best to keep them with you for a long time.
- Invest in email marketing
Email marketing is one of the most effective ways to increase sales in your online business. According to research by the Direct Marketing Association, companies receive $40 for every dollar invested in email marketing. The value of e-mail marketing lies in its fundamental difference from annoying spam. E-mail marketing should be done to your database of users, each of whom has permitted to receive letters from you. These people are already interested in your online store. Your task is to convert them into buyers with the help of competent e-mail communication.
- Prepare to fulfill the order in advance
It is often difficult to organize a fast and high-quality order fulfillment for a newly created online store. Therefore, be prepared to fulfill orders before launching the online store. Think about the products that should be available in larger quantities from the beginning. Prepare a sufficient number of boxes of different sizes. Choose a reliable delivery service. It is really important to fulfill the exciting first order as well as possible. After all, if the goods are delivered on time, you will have a better chance that the customer will be back.
Opening an online store is much easier and faster than a regular shop. To be efficient, you don’t have to be the best: the main thing is to make a difference. This is what will make your online business successful.